Strategic Planning
PHASE 2 – HIGH GROWTH
Primary Objective: Improve Execution and Efficiency
Sales and profits both grow rapidly during Phase 2. The challenge during this phase is to maximize your success and manage your growth by implementing disciplined management systems and practices that support sustained growth and continuous performance improvement. “Good is the enemy of great” during Phase 2. The fact that everyone is busy handling the growth often causes companies to miss market opportunities, to perpetuate ineffective management systems from Phase 1, and to fail to attract and retain the talented people required to sustain growth as the company gets larger..
TYPICAL PHASE 2 SERVICE OFFERINGSStrategic Planning
Opening new markets for current products and services
Line extensions for current products and services
Organizational re-alignment to support expanding operations
ROI analysis to prioritize expansion investments
Preparation for M&A transaction
Business Process Improvements
Techniques to increase margins and maximize cash flow
Performance management metrics, processes, and rewards
Improved communication and teamwork
Sales Training
Selling to Business Needs Workshop - Key issues addressed: Expanding business base beyond current customers, competing against low cost competitors, improving account influence, and consulting skills.
Leadership Training
Building High Performance Teams Workshop - Key issues addressed: 360 degree assessment of leadership practices and systems, communicating across departments, building collaborative teams, and handling conflict are learned. Plans to maximize growth opportunities are developed.
Leading from the Middle Workshop
Key issues addressed: Mid-level managers’ responsibility for growth and organizational change, being proactive and anticipating change. Communicating change up and down the organization in a way that is clear, compelling, and gets “buy in”.
Preparing For M&A Transactions
Phase 2 is generally the ideal time to acquire another company or to sell a rapidly growing company.
Identify characteristics of ideal acquisition
Evaluate your company’s value in the market using the 17 factors
Channel expansion into directions that maximize the company’s market value.
Back to Strategic Planning